Checklist: Running a Safe, Viral Bike Demo Day in 2026 (Without the Pranks)
The modern demo day mixes product exposure with safety and compliance. This checklist helps organisers plan, staff, insure, and measure bike demos in 2026.
Hook — Demo days build community when they’re safe
Successful bike demo days combine great routes, clear safety rules, and logistics that keep gear moving. The checklist below prevents common operational mistakes.
Essential planning items
- Route risk assessment and permits.
- Insurance for demo units and public liability.
- Staff training and clear rider safety briefings.
Field gear and on‑site support
Field gear suggestions and compact kits for outreach are covered at Field Gear for Transit Ambassadors. Bring a basic repair station and swap batteries if you demo e‑bikes.
Event day flow
- Sign‑in and waiver capture (digital where possible).
- Staggered test rides and route marshals.
- Pickup and return process for demo bikes and accessories.
Post‑event follow up
Survey participants, share ride footage, and offer a limited time discount to convert interest into sales. For demo planning and safety notes, see Running a Safe, Viral Bike Demo Day in 2026.
Good practice: Keep a contingency for weather and a plan to handle minor incidents without shutting down the event.
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Ava Marquez
Editor-in-Chief
Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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